Tuesday, April 11, 2006

Yearning for Punctuation

Dear [last name] [first name] [middle initial]

My experience in selling expired listings ,has shown me that 99.99% of all real estate agents out there market their listings passively. Do you know the difference between passive marketing and active marketing. If you still want to sell and you haven't relisted yet, I appreciate the opportunity to explain my plan.

Sincerely yours

[first name, uppercase] [last name, lowercase]

Dear Malin:

I noticed your home came up on on the computer as an expired listing! Naturally, this time you will hire a powerful agent like myself to use a different approach to sell your home for the most money possible, right?

I would like to apply for the job of selling your home. All you need to do now is simply call me immediately to set an appointment so I can show you the techniques I used to sell many homes.

I look forward to hearing from you soon!

Sincerely yours,
[first name] [last name] [period]

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